Designs Direct grew by pairing fearless artists with operational discipline. Our challenge: help creatives move faster without turning the process into a factory.
We layered AI carefully—first as helpers that caught mistakes, then as copilots that offered options. Adoption came from respecting the eye and letting humans stay in the lead.
Codify taste, not templates
Instead of forcing templates, we encoded design principles into lightweight evaluators. TensorFlow models scored composition balance, while Claude suggested palette pairings based on the brand’s seasonal language.
- Quality gates flagged artifacts before they hit manufacturing
- Generative prompts were co-created with artists to retain voice
- Review tooling captured decision rationale for future reference
Measure the delta
We tracked throughput, revision counts, and downstream production errors. The result: a 477% increase in output without sacrificing the artistry that made the work resonate.